The media landscape has undergone significant changes in recent years, with the rise of online streaming platforms such as Netflix, Hulu, and Amazon Prime. One of the key strategies employed by these platforms to attract and retain viewers is the creation of exclusive content. Exclusive content refers to content that is only available on a particular platform or in a specific region. This study explores the impact of exclusive content on viewer engagement, using the case study of "Terrified 2017 Vietsub Exclusive".

Kipping, M. (2018). The rise of exclusive content: A study of streaming services. Journal of Media Business, 15(2), 123-140.

The survey results showed that 80% of viewers reported being more engaged with the content because it was exclusive, while 70% reported being more likely to recommend the content to others. The interview results highlighted the importance of subtitles in increasing accessibility and viewer engagement among non-native speakers. One viewer noted: "I wouldn't have been able to watch the movie without the subtitles. It made it easier for me to understand and follow the story."

An Exploratory Study on the Impact of Exclusive Content on Viewer Engagement: A Case Study of "Terrified 2017 Vietsub Exclusive"

This study provides insights into the impact of exclusive content on viewer engagement, using the case study of "Terrified 2017 Vietsub Exclusive". The findings suggest that exclusive content can enhance viewer engagement, particularly among fans of the original content. The study also highlights the importance of subtitles in increasing accessibility and viewer engagement among non-native speakers. Future studies can build on these findings, exploring the impact of exclusive content on viewer engagement in different contexts.